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Bajan Soca singer Alison Hinds with fans at the Courts tent on New
York and Eastern Parkway in Brooklyn on Sept. 1.
Alison Hinds joins
Courts Caribbean's soca queen on the Parkway. |
CARIBPR NEWSWIRE, NEW YORK, Sept 3, 2008:Courts Caribbean, the Caribbean's furniture,
electronics and appliances giant, debuted in North
America over the weekend with a splash at the annual
West Indian Labor Day Carnival in Brooklyn and top
reggae event, Irie Jamboree. Veteran soca performer,
Allison Hinds, was on hand for the debut, greeting
several visitors to the vibrant yellow-colored
Courts tent at the Jamboree in Jamaica, Queens and
at the carnival tent at the corner of New York and
Eastern Parkway.
Hinds was hosted by
Courts on their carnival float, which made its way
down the Parkway as part of the Borokeete USA Mas
band. Courts Caribbean led the band with a Queen
costume that showcased the company's dynamic yellow,
red and blue colors, while Hinds kept revelers
jumping to pulsating soca music atop the truck,
decorated with the Courts banners.
Several revelers,
decked out in shimmering yellow costumes offered a
real burst of sunshine on a hot day, along the
band. In the tents, located at between Nostrand and
New York and Troy and Albany on Eastern Parkway,
hundreds stopped by in excitement to greet the
Courts spokesmodels, clad in carnival costumes even
as they `oohed` and `aahed` about Courts` fall
opening in Brooklyn.
The excitement about Courts`
North American launch was also evident at Irie Jam,
where dozens stopped by the Courts tent to get more
information about the opening, scheduled for October
24 at 2822 Church Avenue, between Nostrand and
Rogers Avenues in Brooklyn. The company was aided in
its New York launch by Hard Beat Communications, the
minority certified PR and AD agency specializing in
the Caribbean Diaspora and Caribbean markets.
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